Content Is King For More Reasons Than You May Know
Here are a few of the standouts:
- It has long been the Google magnet for organic SEO.
- It forces a deeper understanding of the customer experience.
- It enables brand affinity in a ‘flat’ online world.
- It builds brand equity and share of voice in highly competitive markets.
- It provides a path for customer collaboration in product development.
- It creates a brand persona that is personalized to customers and qualified candidates alike.
- It feeds the sales pipeline in the form of lead generation, product demand and customer engagement.
Over the last several years ‘content‘ has become the backbone to successful marketing campaigns. Companies small to large disperse time and money to establish themselves as the thought-leader in a category, often never pitching their own product or services in the process. This is the mantra of our customer-driven age, and no doubt it is here to stay.
“Yet, simply providing content that doesn’t push products isn’t enough. In order for content to support sales, brands need to have sufficient technology for tracking readers’ activity and then providing more targeted articles or videos before eventually pitching products that will meet individuals’ specific needs.”
CMO Technology News, 5/31/17
When it comes to sales enabling technology, none has become more influential, important and affordable to sales and marketing teams than CRM + Marketing Automation. This powerful combination offers both sides of the revenue pipeline (mktg & sales) to work smarter and collaboratively in supporting each customer through their individual buying journey.
CRM + Marketing Automation combines as a single engine that makes every piece of content, event, sales promotion, customer contact, public relations, product development, advertising, sponsorship, trade show, sales contest and more, accountable. Track lead generation, ROI, customer preferences, process barriers, individual sales performance, product viability and demand, and a host of customized answers to the ‘gray areas’ of a company’s day-to-day business.
CRM + Marketing Automation used to a technology caviar affordable only to big business. That landscape has changed, and now even the smallest start-up can leverage those same technologies to compete against larger competitors. Never before has there been this affordable of a tool available to truly level the playing field between a small company and a Fortune 500, and measure how each piece of content contributes (or doesn’t) to company growth.
eMarketer, a top thought-leader in digital marketing, has a great article about the status of beacon technology adoption in retail today. For those not familiar with beacon technology, this is a quick and great read. Here’s a valuable snippet of content, but don’t let this prevent you from reading this brief article in full:
What’s Going On with Beacons? – eMarketer
Marketing Automation + Predictive Modeling
You deserve to know how each dollar spent on marketing and advertising actually performed. How it fed into your revenue pipeline. The cost per lead of every vendor in the mix. The lifecycle of each lead. Our predictive modeling system aligns all aspects of a campaign into a common standard, which we use to keep vendors accountable, drive campaign results and achieve measurable ROI.
Marketing Automation, a common solution behind today’s most successful companies, is a proven and affordable way for any company to generate and nurture leads through the pipeline, eliminate wasteful spending and improve sales. Together, Marketing Automation and Predictive Modeling are the surest way to manage advertising and marketing campaigns from start to finish, giving you an Inside Track for maximized return.
Contact us to schedule a Fast Track 10-minute demo. 855-865-2224.
We live in a world of promotion. From the grocery store to the ballet, industrial pipes to solar power. B2C and B2B, not-for-profit and government. Every organization remains viable in great part due to self-promotion. Some do it better than others, and deeper pockets can certainly provide advantages. But never underestimate the lean, hungry, nimble organizations that use technology to give the big dog a run for his money.
Gaining a competitive edge can feel like a monumental task, particularly with the overload of marketplace options. Big data, social media, digital, mobile, television, public relations, etc., are mere fragments of a ginormous marketing ecosystem. It can be utterly exhausting.
Marketing Automation is one of the most affordable solutions for businesses small to large, and has proven itself mighty effective in nurturing both new leads and loyal customers through the sales and customer service pipeline. According to Forrester Research, of the most successful companies in the U.S., close to 80% use Marketing Automation. It can drive revenue, shorten the sales cycle, increase deal sizes, reduce cost-per-lead, eliminate manual marketing tasks and deliver ROI transparency, to name a few. Here’s the greatest advantage … Marketing Automation levels the field between big business and the rest of the players. It’s a game changer for smaller, nimble, growing companies because Marketing Automation enables them to scale their promotional efforts exponentially, yet affordably.