Adopting Automation & Artificial Intelligence

Retail Beacon Technology: A Digital Hit Or Miss?

eMarketer, a top thought-leader in digital marketing, has a great article about the status of beacon technology adoption in retail today.  For those not familiar with beacon technology, this is a quick and great read.  Here’s a valuable snippet of content, but don’t let this prevent you from reading this brief article in full:

What’s Going On with Beacons? – eMarketer

…retailers are currently more invested in customer experience personalization tactics like targeted marketing campaigns, training in-store associates and collecting data on customers’ preferences than they are on in-store technologies such as beacons. “