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Spend Less On Marketing & Advertising

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Accelerate Sales & Revenue

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Improve Campaign Performance

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Hold Vendors Accountable To ROI

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AUTOMATION

Centralize marketing campaigns, automate tasks, know more about leads and customers, track end-to-end marketing ROI.

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SALES ACCELERATION

Roadmap the sales process.  Onboard new reps and customers faster. Align sales with marketing  to accelerate conversion and personalize  to each customer’s stage in the buying journey.

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ADVERTISING & MEDIA

Gain BIG advantages in price, position and packaging through Insider negotiation.  TV, Radio, Print, Digital, Email, OOH, Trade, SMS, Mobile, Event, Sponsorship, More…

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MARKETING

Steer decisions on marketing strategies, channel management and vendor selection using a Campaign Road Map based exclusively on your KPI’s.

We help midsize and smaller growing companies improve sales, advertising and marketing.

Our job is to generate measurable return for your business in the form of sales acceleration, cost savings, demand generation, marketing efficiency, new customers, improved customer retention, reduced overhead, site traffic and the use of powerful and affordable sales and marketing technology.  We’re all in, or ala carte, whatever makes the most sense for your business.  We use a 3rd party to report on sales and marketing performance.  That’s how sure we are in our ability to help your company move forward.

Strategy + Tactical + CRM + Automation = SALES

TURN LEADS INTO REPEAT CUSTOMERS

Automation Has Changed The Way Companies Win Business

For midsize and smaller growing companies it’s perhaps the most important sales and marketing tool to have. It’s affordable, powerful and can quickly level the field against rivals large and small.  Of companies already using sales and marketing automation, 63%  plan to increase their budget.  And according to Gartner Group, of today’s most successful businesses, nearly 80% use automation.

That’s saying something.  See for yourself with an online demonstration.       SCHEDULE A DEMO

ALA CARTE SERVICES

Full-Service or Ad Hoc

Lead Generation Campaigns

Sales Development Campaigns

Sales Acceleration Campaigns

Product-Focused Campaigns

Upsell Campaigns

Service & Training Campaigns

Onboarding Campaigns

Tradeshow Campaigns

Event, Promotional & PR Campaigns

Top Of Mind Campaigns

Renewal & Lapsed Customer Campaigns

Industry Expertise Campaigns

Consulting

THE INSIDE ADVANTAGE

B2B   /   B2C   /  Non-Profit

North America

WE SPEAK YOUR LANGUAGE

We hail from inside media powerhouses, agencies, and private sector companies driving strategy, execution, sales and marketing.  We know the pressures of today’s businesses to drive revenue, reduce overhead and measurably perform against key metrics.  We know it because we’ve lived.

Everything We Do Is About Helping Our Customers Prosper

Customer Kudos

KUNDOS LOGO“I wanted to thank you for a spectacular lead in with the automation for …. It was really well received. I heard from many many distributors that they were extremely impressed and that the marketing automation is what led to them visiting our booth.”

KUNDOS LOGO“We selected Lisa Toren and her agency, Inside Track, to participate as a strategic partner in our business decisions. Her knowledge of marketing strategy, campaign execution and powerful media negotiation allowed our organization to accomplish even more than we had expected… Her business strategy, marketing savvy and creative solutions measurably contributed to our organization’s success.”

KUNDOS LOGO“Really appreciate your efforts on this. The conference went very well and this format is something that I would like to use again on future conferences….”

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