MEDIA OUTLETS ALMOST ALWAYS CHARGE DIRECT CLIENTS MORE
It’s true. We spent years inside big media. We know how they play the game, how to negotiate with them for better everything, how to hold them accountable to your campaign’s financial return instead of their ratings, and how to integrate across vendors and channels for superior campaign performance. Bottom line … we know what actually works and how to pay less for it.
Make no mistake. Advertising is big business, and there’s an art and science to how it is scheduled, placed, negotiated and reconciled. When it comes to dealing with media outlets and media reps, you need an Inside Track.
ARE YOU REALLY GETTING WHAT YOU’VE PAID FOR?
Fact and fiction is easily blurred in advertising and media, making it very difficult for a direct client to stay on top of constant industry change and still meet other business demands. If you’re working from gut instinct, have been buying directly from media vendors, or are not getting the results you deserve, we can help.
Think having Inside Track on your team is just another expense? Think again, because we actually capture our fees through negotiated vendor discounts, and share some of that with you as well. So you get more for less, and have a dedicated campaign team watching out for your interests.