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Spend Less Time On Marketing & Advertising.
Lower Your Costs.
Get More Leads.
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Fuel Business Growth
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Marketing Automation / Advertising & Media
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Increase Sales & Drive More Revenue

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MARKETING

Centralize campaigns, automate tasks, know more about leads and customers, track the performance of vendors through a single lens for better accountability.

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MEDIA

Pay less and get more everything. Gain HUGE advantages only an Insider can negotiate.  TV, Radio, Print, Digital, Email, OOH, Trade, Mobile, Onsite, Event, Sponsorship, more.

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MEASUREMENT

Say goodbye to gut feel and fuzzy math and hello to real-time reporting that keeps vendors accountable to your ROI.

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MODELING

Start with a custom campaign road map based on your KPI’s. Use that model of success to steer campaign decisions.

THE INSIDE ADVANTAGE

Welcome to Inside Track … a full-service marketing automation, advertising & media agency.

We’re a single point of contact for both inbound and outbound campaigns, bringing deep expertise across the entire marketing and advertising landscape.  READY TO SAVE TIME, MONEY & IMPROVE RESULTS?

MARKETING AUTOMATION / ADVERTISING & MEDIA

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OUR FAST TRACK TO RESULTS

A customized predictive model used as the common ROI standard for all campaign elements.

Centralized platform for all tactical efforts for easier management and better visibility. From digital to television, email marketing to trade shows, basically every tactic in the mix.

Turbo-charged with marketing automation and savvy media negotiation to reduce costs, improve packaging, build a low-cost high-value lead generation database you own forever, and hold vendors accountable to your custom ROI performance standards.

B2B    B2C   Non-Profit

TURN LEADS INTO REPEAT CUSTOMERS

Marketing Automation is a simple, affordable cloud-based technology used to generate leads, drive more sales and optimize ROI.

Easily build and own a marketing database to nurture leads and customers through various buying stages. Marketing Automation offers a long list of benefits for any size company, and today it is one of the most fundamental requirements for helping your business grow.  We make it easy, and affordable.  Contact us for a 10-minute introduction to marketing automation.

Inside Track Marketing Automation is AFFORDABLE and POWERFUL.

Marketing Automation has changed the way successful companies market their products and services.

When used correctly, it can drastically improve customer loyalty, brand exposure and conversion from leads to sales.

For midsize and small growing companies, it’s a powerful tool for competing against bigger companies with deeper pockets.

Just about every company today should be using some aspect of marketing automation. Together we’ll figure out how to make it work for you.

Your Inside Track To Success

DIGITAL & TRADITIONAL

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We’re a next generation agency, one without silos. We’re as keenly tuned to digital, mobile and technology as we are to traditional media and how to leverage its strengths.  We’re agnostic as to ‘HOW’ and all about the ‘WHY’, using best practices and predictive modeling to identify the best, most cost-effective solution based on your business, your customers, your competitive situation, your ROI.

We approach advertising and marketing campaigns purely from the perspective of generating measurable return based on your key financial drivers; sales, cost containment, new customers, reduced overhead, etc.  We can deliver powerful negotiation because we hail from every side of the buying desk, giving our clients the Inside Advantage to saving money and getting more of everything.

With marketing becoming increasingly complex and fragmented, what worked yesterday may not work tomorrow.  And staying status quo may result in missed opportunities to leapfrog the competition.

 Put Inside Track at the negotiating table to drive a better campaign.

MARKETING AUTOMATION / ADVERTISING & MEDIA

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13Digital & Traditional Advertising

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ABOUT

WE MANAGE CAMPAIGNS ACROSS A BROAD
SPECTRUM OF BUSINESS AND INDUSTRY

We come from inside media powerhouses, agencies and private sector companies driving strategy, execution and sales.  B2B, B2C and Non-Profit.

We deliver an Inside Track to powerful campaign planning, negotiation and technology, knowing what actually works and holding every vendor accountable to client ROI.

Everything we do is about helping our customer’s prosper by making their budgets work harder, campaigns more effective and results tangible.

Our campaign roster includes businesses of all sizes, including multinational brands, regional companies and local independents.

B2B, B2C and non-profit organizations.
Success across U.S. and select international markets.

Customer Kudos

KUNDOS LOGO“I wanted to thank you for a spectacular lead in with the automation for …. It was really well received. I heard from many many distributors that they were extremely impressed and that the marketing automation is what led to them visiting our booth.”

KUNDOS LOGO“We selected Lisa Toren and her agency, Inside Track, to participate as a strategic partner in our business decisions. Her knowledge of marketing strategy, campaign execution and powerful media negotiation allowed our organization to accomplish even more than we had expected… Her business strategy, marketing savvy and creative solutions measurably contributed to our organization’s success.”

KUNDOS LOGO“Really appreciate your efforts on this. The conference went very well and this format is something that I would like to use again on future conferences….”

Sound Like Your Company? Pick the fit below to find out how we can help.

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